TheFlappyActionPackers
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Curious 8-year-olds peek around a shelf of firetrucks and wonder what drugs these bigkids might be on.... High on life, kids. The toystore rapture. Unleashing an innerchild that was never very leashed to begin with. We simply cannot help ourselves, not in the midst of so many super-fucking-cool toys. Toystores instantly transport us back to that magic yesteryear, the glory days of spoky-dokes and Omega Supremes, a time when "realistic sound effects" could cement all of our most critical financial decisions. In third grade, no purchase was ever necessary ("We can’t always have what we want, Brandon." "No, mom, I don't want it— I need it"). Hour
upon unmarked hour could pass in the toystore, in the company of storebound he-men and
megatrons, just pressing our noses against their cellophane packaging, admiring the
monocles and rocketlaunchers of our favorite supervillains. Rubbing the hypercolor
transformer symbols, reading their strengths and stats off the back of the cardboard, pleading
with parents. Wonders never ceased. And the moment I step across the threshold, onto the
pink carpet, just past the two barking Robodogs humping on the display rink outside, I always
recover that spirit in full. And though the newfangled playstationcubeboxes might confound
and confuse us sometimes— "Why am I dead? That pink thing just came up to me and now
I’m dead!!"— we leave the controllers dangling and cut ourselves adrift in the collective
dreamworld of our littlest citizens. A world that grows curiouser with every year.
Nowadays, the shelves flow over with Betty Spaghetty’s, Starlight Unicorns, and Battle
Blaster Wolverines; the Baby-So-Softs with vacant emerald stares, and Totally Barbie Nails
and Freestyle Skater Batmen and Rupert the Inflatable Robot and even the Sequin
Splendour Shoe Boutique. Lego this and Duplo that, the Cabbage Patch Kids Kick N’ Splish
Splash Set, a Mr. Potato Head Oh-So-Silly Suitcase, Wooden Blocks for preschool Luddites,
King Coiler Foldable and Portable Pogo Sticks, Bob-the-Builder Super Fun Kits, shelves of
"Squandariums," a Sparkling Symphony Twinkling Dancer, a Little People Floaty Boat, a
twirlystupid happycrapandplay. Some Friendly Felines and Performin' Horses, a Digimon
Door Jammer with superawesome motion sensors--- What the fuck is this?--- something called
Hair Jazz. Jimmy Neutron— "un garcon genial. Tout ca, grace á la télécommandé,
avec un chien Goddard", a McFlurry dessert Play-Doh playshop, an Illuma-Glow and
GlitterWriter and Lite-Brite and Twirl-A-Graph and Etch-A-Sketch and MagnaDoodle; buncha
BloPens and Gembroidery (from the proud line, "It's a Girl Thing!"), tons of tic-tac-throws and
shrinkdink makers and fuzzy pumpers, Hip Hemp and Tumble Wheels, String-A-ling plush
puppets, and Who-Let-the-Dogs-Out musical dancing dogs, bright-pink plastic boxes with
smiling unicorns and killer carbots... an eyedazzlingly maximalist, battery-powered
embodiment of the Great American Baroque.
Kinda reminds me of another possibility: that maybe-maybe-maybe America (in general,
the gum-smackers of the international community) could possibly, one day, just maybe,
usher the world back into the glory of a Second Childhood. If, that is, its better tendencies
ever get the upperhand. Not a second innocence or simplicity or regression of any kind,
but "a re-enchantment of the world," in the Weberian sense. Back to a time when mundane
facts, like trolleys, bankmachines, and snowfall, were still the miracles of a world just waking
up to its own possibilities. When no one grumped that there was nothing new under the
setting sun. Maybe toystores should be thought of as our redemption, our moral compass.
Leading us back to the rediscovery of—what’s the word I’m looking for— "fun," but fun in the
weightiest, most philosophical sense of the term. The organic outgrowths of untrammeled
freeplay (or perhaps better even, the scientifically-derived, commercially-driven product of
high-pressure test-markets and desperately innovative toy manufacturers).
"THIS FRIENDLY ELEPHANT PLAYS CLASSICAL MUSIC!" |